12 August 2026 · 7 min read
A practical app revenue metric tree
Trace top-line app revenue to the product behaviours your team can actually influence.
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Notes for teams who need clearer signals.
Plain-English guides to app monetization measurement, written for product, growth and finance conversations.
28 July 2026 · 6 min read
Reading subscription retention without fooling yourself
Use cohorts, renewal opportunities and plan context to get a more honest view of subscriber health.
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9 July 2026 · 8 min read
Balancing mobile ad yield and user experience
Evaluate ad monetization with exposure, session depth and retention in the same frame.
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